A partner of urban life
STIB wants to be more than a means of transportation from point A to point B. It intends to become a true partner of city life and sustainable mobility in Brussels. This goal is illustrated in its different communication campaigns and its slogan "City life begins with STIB".
While STIB will continue to promote its assets – speed, no parking problems, an alternative to traffic jams and stress - it also wants to show that public transport is part of an increasingly "trendy" urban approach. Its communication strategy makes a bet on an emotional appeal to better win the hearts of its current and future customers. STIB is the pleasure of discovering the city differently, of simply living better.
STIB's new brand image transcends corporate communication and marketing, passenger information, recruiting and the website.